AZAV-Approved Training Program

Digital Marketing & Social Media Manager

Master the full spectrum of digital marketing - from strategy to execution, analytics to optimization.

920 UE

Teaching Units (45 min each)

~5 Months

Full-time

Max. 15

Participants

100% Online

Live & Synchronous

Course Overview

This 920 UE program transforms you into a complete digital marketing professional. You will master social media management, content marketing, SEO/SEA, email marketing, and data-driven campaign optimization. The program combines strategic thinking with hands-on tool expertise, preparing you for roles in agencies, corporations, or as a freelance consultant.

Develop and execute comprehensive digital marketing strategies
Master social media management across all major platforms
Run data-driven campaigns with measurable ROI
Earn a recognized Digital Marketing Manager certificate

Key Facts

Format100% Live-Online
Scope920 UE
Duration~5 Months
Schedule40 UE/Week
FundingBildungsgutschein
CertificateProvider Certificate
Apply NowRequest Information
CURRICULUM

Module Overview

Click on any module to see the detailed topics and learning objectives.

  • Digital marketing landscape: Channels, strategies, and customer journeys
  • Brand building and positioning in the digital age
  • Target audience analysis: Personas, segmentation, and market research
  • Marketing psychology and consumer behavior online

Prerequisites

German language skills at B2 level or higher
PC/Laptop with internet connection and webcam
Interest in marketing, communication, and digital media
Basic computer literacy and willingness to learn new tools

Learning Environment

Zoom

Live instruction, seminars, workshops, and group work in real-time.

Kumospace

Virtual meeting room for supervised self-study phases.

lernpilot.ai

AI-powered learning platform with quizzes, flashcards, and simulations.

Send Us a Message

We typically respond within 24 hours.

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